We're transforming
ideas into gold

The challenge was to build from scratch a complete visual identity: from the logo to the photographic art direction, to the editorial design, and the graphic style that would mark each issue. They also needed a digital presence —social media, website, campaigns, content— and a line of physical products that could circulate beyond the paper. Everything had to feel authentic, provocative, and soulful.

At Bold Branding Lab, we immersed ourselves in the world of Bon Vivant to extract its essence and transform it into a palpable identity. We designed an elegant and timeless logo, accompanied by a color palette and typography that evoke sophistication and warmth. The photographic direction focused on capturing the texture, color, and story behind each bottle, creating images that invite the viewer to taste with their eyes. The editorial design focused on narratives that educate and excite, turning each product description into an invitation to a sensory journey. The website was conceived as an immersive experience, where intuitive navigation and responsive design allow the user to explore, learn, and purchase with ease.

We approached the project from the root: we defined its brand personality, tone of voice, visual narrative, and identity architecture. We created a contemporary typographic logo, accompanied by a vibrant palette and a graphic system that evokes dynamism, technology, and learning.For the website, we designed a fluid and intuitive experience, focused on facilitating content exploration, registration and conversion. We integrated visual elements that accompany the brand narrative and reinforce its innovative proposal, without losing warmth.

Through low-fidelity and high-fidelity wireframing, interactive prototyping, and iterative user testing, we redesigned the app to deliver an intuitive and engaging user experience. The new interface features simplified navigation, enhanced data visualizations, and gamification elements to encourage exploration and discovery.

Through low-fidelity and high-fidelity wireframing, interactive prototyping, and iterative user testing, we redesigned the app to deliver an intuitive and engaging user experience. The new interface features simplified navigation, enhanced data visualizations, and gamification elements to encourage exploration and discovery.